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sat06jul7:00 pmsat11:59 pmMusic 4 Mental Health Stampede Showcase

Welcome To


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Blue Willow Entertainment (BWE) is an artist development collective that's focused on inspiring artists & uniting communities through music.  Elevating the arts within our communities and inspiring positive change in the world go hand in hand. 

The BWE team believes that arts & culture are paramount to the mental health of our communities.   BWE offers artists of all genres, experience, and backgrounds real opportunities to develop their professional works, personal skills, and network in pursuit of achieving their goals while bringing communities together through inspiring promotional ideas and experiences. 

The CEO & Founder of BWE, Eric Rolheiser, is a lifelong musician who was inspired to help other artists after working on his first solo project. He found out quickly how difficult it was for a new artist to navigate the music scene and wanted to create an eco-system that would serve others in a way he wished was available to him.  

 Our team is based in Calgary with a unique blend of experience in and outside of the music industry. Collectively, we have over 50 years of demonstrated leadership excellence in multiple industries, expertise in sales, public relations, and operations management, and a passion to support growth and development within our community & the Canadian arts scene.


Become part of the Blue Willow Collective, see what we can offer!

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One of the most unique recording spaces in Canada in a 100 year old barn. We utilize this space for BWE artist projects including recording,production,and music videos

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Join the BWE Artist movement by becoming a member of our collective today! Get access to exclusive events, performance opportunities, coaching, preferred pricing on projects and special deals with our partner companies.

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We believe in providing opportunities for artists to showcase their skills, connect with new fans and other artists, while honing their craft in a real world setting. Every month you can join us at a unique venue and experience emerging talent!

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Work with BWE coaches to identify and create your next level as an artist. Our team helps co-create strategic plans, release strategies, provide 1:1 coaching on key skills, and lead workshops that will help you take your art to the next level.

Our Team

Eric Rolheiser
Eric has more than 30 years of experience in senior level management with a proven competency in business planning, strategic planning, operational excellence, and team coaching and mentorship. Following a passion for music, Eric started Blue Willow Entertainment with the intention and desire to help artists reach their next level.
Mackenzie walsh
Director of Media and Artist Relations
Mackenzie Walsh, Director at Blue Willow Entertainment, possesses extensive experience in media, social media, event production, and communications. With a diverse background and a strategic mindset, she's a sought-after consultant, embodying a dynamic blend of creativity and strategy in the industry.
Seth Anderson
A seasoned leader with over a decade of business experience, orchestrates live events, coaches artists, and inspires leaders to reach their full potential. Co-founder of award-winning podcast "The Biz Dojo," he fosters insightful discussions, earning 11 awards and inspiring aspiring entrepreneurs. Additionally, as a certified leadership coach, Seth empowers individuals to find their next level embodying passion, determination, and purpose.
Quinn leblanc
Director of Strategic Partnerships
Quinn has extensive expertise in music, beverage alcohol, fitness, and sports. With nearly 5 years in the beverage alcohol industry, he acquired skills in sales, marketing, management, and brand development. With coaching experience in sports, fitness and nutrition, he inspires and motivates others. Quinn's entrepreneurial spirit, creativity, and passion leave a lasting impact on every project and person he encounters.

Our Proud Sponsors


A place for everyone to find their true strength and discover what it means to be a part of a community. All ages, backgrounds and abilities are welcomed and treated as one of our own. Everyone has what it takes to be a #riseathlete.


Rental BROTHERS is a locally owned and operated event company based out of Calgary, servicing most of Central and Southern Alberta. Rental BROTHERS is proud of their high standards and commitment to satisfaction.